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Privacy Policy

Commitment to your privacy and data security.

Last Updated: May 2026

Welcome to the DraftKings Affiliate Network (accessible via en-draftkings.com). We are committed to respecting and protecting the privacy rights of all visitors and users of our website. This comprehensive Privacy Policy outlines how we collect, use, process, share, and safeguard your personal information when you interact with our platform. Please read this document carefully to understand our practices regarding your data.

By accessing or using our website, clicking on any affiliate links, or interacting with our promotional content regarding DraftKings Sportsbook, DraftKings Casino, or Daily Fantasy Sports, you acknowledge that you have read, understood, and agree to be bound by the terms described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our site immediately.

1. Information We Collect

To provide you with the most relevant content, promotional offers, and a seamless browsing experience, we may collect various types of information. We categorize the data we collect into information you voluntarily provide and information we collect automatically.

A. Information You Provide to Us

  • Contact Information: If you choose to subscribe to our newsletter, enter a contest hosted on our site, or contact our support team, we may collect your name, email address, and any other details you willingly provide in your communication.
  • Feedback and Inquiries: Any information contained within forms you submit to us directly regarding the DraftKings platform or our affiliate services.

B. Information Collected Automatically

When you navigate our website, our servers and third-party tracking partners automatically collect certain data to analyze site performance and user behavior.

  • Device and Usage Data: We collect your IP address, browser type, operating system, and device identifiers. We also track how you interact with our site, including the pages you visit, the time spent on those pages, and the links you click (such as navigating to the DraftKings login portal).
  • Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to remember your preferences and understand how you interact with our affiliate links. This helps us optimize our promotional offerings.

A Note on Affiliate Tracking

As an affiliate marketing website, our primary function is to direct users to the official DraftKings platform. When you click a button or link on our site (e.g., "Claim DraftKings Promo Code"), a tracking cookie is placed on your device. This cookie informs DraftKings that you were referred by our network, allowing us to earn a commission at no additional cost to you. We do not collect or store your financial data, DraftKings account credentials, or betting history.

2. How We Use Your Information

The information we collect is utilized strictly to enhance your experience and maintain the operational integrity of our affiliate network. Specifically, we use your data to:

  • Deliver personalized content, including the latest DraftKings promo codes and casino bonuses relevant to your geographic location (e.g., ensuring users in New Jersey see NJ-specific offers).
  • Analyze website traffic and user behavior to improve our site's layout, speed, and overall user experience (UX).
  • Communicate with you, provided you have opted in, regarding updates to the DraftKings Sportsbook app, new casino games, or changes to our terms.
  • Detect, prevent, and address technical issues, fraudulent activity, or potential security breaches.
  • Fulfill our legal and regulatory obligations as an online entity operating within the United States.

3. How We Share Your Information

We value your trust and do not sell, rent, or trade your personal identifying information to third-party data brokers. However, there are specific circumstances under which we may share your data:

A. With DraftKings and Affiliate Partners

To facilitate our affiliate relationship, aggregated and anonymized tracking data (via cookies) is shared with DraftKings when you click our outbound links. This confirms your referral origin. We do not transmit your name or email to DraftKings unless you explicitly authorize a direct transfer.

B. Service Providers

We engage trusted third-party companies to assist in operating our website, conducting our business, or servicing our users. This includes web hosting providers, data analytics services (like Google Analytics), and email marketing platforms. These providers have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

C. Legal Requirements

We may disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, prevent or investigate possible wrongdoing, or protect the personal safety of users of the website or the public.

4. Your Data Privacy Rights

Depending on your state of residence within the US (such as California under the CCPA, or Virginia under the VCDPA), you may be granted specific rights regarding your personal data. These rights generally include:

  • The Right to Access: You have the right to request copies of your personal data that we hold.
  • The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
  • The Right to Opt-Out: You have the right to opt-out of the sale of your personal data (though, as stated, we do not sell your data).

If you wish to exercise any of these rights, please contact our privacy team. We will respond to your request within the timeframe stipulated by applicable law.

5. Security of Your Information

The security of your data is paramount to us. We implement a variety of industry-standard security measures, including Secure Socket Layer (SSL) encryption, to maintain the safety of your personal information when you enter, submit, or access our site. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security, as no method of transmission over the Internet or method of electronic storage is 100% secure.

6. Links to Other Sites

Our website contains numerous links to other sites that are not operated by us, most notably the official DraftKings website and its various subdomains (Sportsbook, Casino, Daily Fantasy). If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

7. Children's Privacy

Our website, and the DraftKings services we promote, are strictly intended for individuals who are 21 years of age or older. We do not knowingly collect personally identifiable information from anyone under the age of 21. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us so we can take necessary actions to remove that information from our servers.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

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